|via carolines mode|
I find how people look in the real world pales in comparison - sadly. Why can't life be like a Pinterest board? Ha ha. I also have some fellow 'pinners' whose work I love. The following are so full of loveliness that I can honestly say not a day goes by where I don't check their feed. Robin and Sophie and Simone to name a few.
And while I am here, let's touch on how pervasive these clever applications are in life right now. I was in Topshop this week with Boo and saw that a number of their items had a sign attached saying 'most pinned item'. The word 'pinned' has entered the shopping vernacular! How clever is that? Something that didn't exist a few years ago is now in a high street shop - mainstream, accepted and crucially understood as something that means: PEOPLE LIKE THIS! BUY IT! For any brand, no matter how established, this is a consumerism gift.
We can't ignore how influential these methods are now in making people buy, follow trends, understand what is out there. I worked for a technology company for a long time and many years back when things like Pinterest were just a twinkle in some pre-schooler's eye, we were lectured to be aware of 'pervasive computing'. I understood it to be the power of suggestion; clever computer stuff that worked out how we (the world) behaved and used it to inform brands on their methods, product placement etc. I can guarantee there will be someone out there in some techie company looking at buying and search engine algorithms and selling that information back to brands.
Anyway I digress; I guess I just have to stop sometimes and acknowledge just how amazing this world we inhabit has become. How used we are to it now. And thank goodness for virtual shopping. I heart it :-)