I turned 39 last week! My birthday was on Tuesday, I was at work, my husband was away, the kids went to school, I had toothache; it was kinda
average. You know how there always seems a need in blog land to deliver a report of upbeat loveliness regarding every life event - well I figured this one just wasn't the one to rave about. It's OK - it was fine, no biggie. I am gearing up for the big one next year instead!
I admit I got into a slump in recent weeks - charted here all too clearly - and by the end of this week I started to emerge the other side. Things got clearer, the toothache got fixed, thoughts started to solidify from the haze that they have been in. The ground feels firmer beneath my feet. Thank goodness.
L'Apothecary is meandering at the moment, forming and reforming itself as we work on relaunching the brand later this year. We keep revisiting, as one must when working on any concept,
what are we all about? What is important to us? We always come back to this: we are natural, we are pure. Beauty is simple. The science and functionality behind what we do is crucial and Paula - who is a stickler for standards - keeps striving for better and better blends of oils. The testing and feedback process is always taking place; our long-suffering friends always being asked for their invaluable input. This is what building a business is about - trial and error and having thick skin when it comes to constructive criticism!
Our ever-patient designer is having an effect on how the brand is getting shaped and visually we are charting some really interesting territory. It is soooo frustrating not to be able to share it with you yet and I am sure there are eyes rolling at reading about it but not being able to see the results. I know from reading other brand journeys, like my friend
Rhiannon, that this takes time.
Good design is worth the wait, I hope.
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| ...love these water bottle designs...from black and blum...containing Japanese charcoal for purification... |
A belated Happy Birthday Lou. I know what you mean about the ever cheery post, I rather like the fact that we don't always have to pretend to be upbeat in our posts, it would be rather sterile if we did, it always conjures up the vision of the Stepford Wives!!!!
ReplyDeleteI have to admit that I am eager to see the new look business.
Have a great week. Ahhh 39...... I remember it well.
xx
A belated Happy Birthday from me too, dear Lou.
ReplyDeleteI am happy to 'see' that you 'sound' more optimistic.
Everything will be alright, you will see. Have a lovely week ahead. Warm hug, Manuela
So glad that you came out on the other side of the crazy Lou. Rhi has had quite the time hasn't she but with faith and patience it will all come together. Hope you have a good week my friend. xo
ReplyDeleteBelated birthday to you dear, definitely looking out for the big day celebration next year. Love this inspirations in here. Got my eye on your next posts.
ReplyDeleteSo looking forward to seeing the new look!
ReplyDeleteBelated happy birthday and have a lovely day.....
Sophia
Belated happy birthday glad to read you are in a better place. Hope you had a good Saint Patricks Day.
ReplyDeletePlans are good. Looking forward instead of looking back or even dwelling on whatever's bothering you about the present. Sorry your birthday was only okay, but sometimes they are just a day, aren't they? Mine is next week, and then we'll have a year to look forward to the big one - 40! I think we're both going to ease gracefully into our forties. In the meantime, let's appreciate the heck out of what's left of the thirties. Have a good week!
ReplyDeleteHi
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Happy writing
Neha
I got a feeling of calmness after reading your article on your experience. Thank you for sharing. By the way, I got empathetic on that toothache part of your blog. :)
ReplyDeleteTake care and keep smiling.
Rebecca
Las Vegas Dental Implant