So what is the relevance of all of this to oil? At that time I was one of those women who frequented Space NK - buying luxe beauty products. It so happened that one such product, a facial serum, had run out and of course I couldn't very well replace it, given our precarious circumstances.
So I got to thinking - what is in that serum? I researched, approached wholesalers and generally immersed myself in what these wonderful products were actually made from. I found that the natural ingredients were one thing; quite another were the number of parabens and chemicals that accompanied the natural elements.
Concentrating on natural and essential oils, I made myself a bottle of oil with what were my favourite ingredients, purely for my own use. I recall the weather was bitterly cold last winter and the 'original' oil became my fail-safe. Any chapped skin on anyone in the family (even my eczema-suffering son) was banished with 'Mummy's magic oil'. I was staggered at how well it worked. How good it smelled. How it seemed to serve the same purpose as any of those other products I had been buying before, but in fact was better. The reason: I knew what was in it. It was 100% natural. It worked.
Fast forward a few months, when chatting to my lovely sister in law, she suggested I try making a batch of it, sell a few bottles. After all - wouldn't others be interested in such a pure, natural, effective product? Didn't I already have a blog readership who might be interested?
Cue: Light bulb moment. Lou's Apothecary...
In a few short months production ramped up, I developed a handful of different blends using ingredients that meant something and crucially were proven to work on the skin. I developed an online route-to-market (thank you to my tireless, web-designing Dad) and was ready to launch on May 1st. Who'd have thought??
The oil did its work this summer. Sun-kissed shoulders soothed by blends of rosemary and sage. And spookily I found - after years when I have developed darker pigment patches from the sun, this year I have not. The oil has evened my skin tone and reduced scarring in a way I hadn't anticipated.
For me, the oil works. But as well as that, creating the oils has worked; it's been a journey and I have now been able to look back and see how that impetus of challenging my normal circumstances led to the development of something that I wouldn't have otherwise considered.
I like that there is this story to tell, as for me, as a purchaser, it is integrity that I look for in a product and a brand...not to mention a strong testimonial that it works!
L'Apothecary Oils can be purchased on our website...
Click here: L'Apothecary
Simple is beautiful.