My friend Dawn is a fan of pretty - on many shopping trips with her I recall her spying some item of clothing and exclaiming 'preeettttyyyy' as confirmation: yes she wanted to buy it. Bring on the guilt sweats.
Planning the Christmas stock for L'Apothecary (I know, I know; cutting it fine on timings but really trying hard; you live and learn in a new business). Pretty boxes and pretty ribbons and pretty tags and pretty bottles. Whilst there is a scientific core to what we make, for me there is so much about it that is to do with having something pretty on your dressing table.
Without pretty I wonder whether Pinterest would even exist. It is an ode to pretty and those who 'pin' spend time searching for the most beautiful versions of everything to store up in case a hit of pretty is needed. I follow some 'pinners' whose repertoire is just breath-taking! What on earth did we do before Pinterest? Answer: cut stuff out of magazines, file them away in places that gathered dust. Can I just say that it is these kind of technological advances that I adore?